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The SEC (Securities and Exchange Commission, the American CVM), responding quickly to the artificial intelligence phenomenon, released proposed rules to regulate and address potential conflicts of interest involving the use of artificial intelligence tools by investment advisors and securities brokers.
The proposal aims to (i) eliminate or neutralize conflicts arising from automated tools that may prioritize company or professional interests over client interests; (ii) require companies engaged in such activities to establish policies for using automated tools in client interactions to prevent violations and ensure compliance with new rules; (iii) require implementation of information recording mechanisms to certify rule compliance.
Read the complete article by our partner Leonardo Ugatti in Valor Econômico.
